Personal Branding or self-branding is the process by which you differentiate yourself and career in your respective market place. It is basically the way you market yourself to the World creating an impression of what other people think of you.
In branding yourself you need to be distinctive and memorable. Know that you have control over how others see you. You can influence their impression of you by your appearance, the way you dress, how you speak, your talents, your passion, how knowledgeable you are, being an expert in your field and being a leader.
Once you have defined yourself and what you want to be known for, find ways to communicate your brand to others. Be honest about how you have defined yourself, the image you have created and make sure you can delive on it.
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