Saturday, October 30, 2010

"When you set yourself on fire, people love to come and see you burn."— John Wesley

Are you passionate about your business? Are you excited to spread and share the opportunity with others? If the answer is YES! to both of these questions then my next question is, what are you doing to let the world know it?

With millions of persons visiting the World Wide Web on a daily basis the internet provides the most effective place for you to market yourself and your business.There are many online channels that are available to help you, below is a list that is by no means exhausted:

1. Participate in Forums that relate to your business
2. Blog hosting and commenting on other people's blogs. Submitting your blog to  Blog Directories.
3. Writing articles and submitting them to Article Directories.
4. Buy Solo Ads
5. Join Social networking sites: Facebook, Facebook Fanpage, Twitter, YouTube, MySpace.
6. Email

Passion and excitement are powerful,contagious emotions so don't be afraid to let everyone know that you are loving your business. Ignite the fire, create a buzz amongst your friends they too will become interested in your business as they will want to find out for themselves what the excitement is all about. Find creative and unusual ways to distinguish yourself and attract customers to you. Think outside the box and become
known for your unique approach. Field Marshal Ferdinand Foch once said "The most powerful weapon on earth is the human soul on fire."

Thursday, October 28, 2010

Turning your friend into a lover

Now that you have worked your butt off building your friend list and expanding your network of friends how do you convert them into fans of you and/or your business? For most of us we are more focused on Step 1: which is to build our network or the email list but we never really considered Step 2: which is to convert our friends into loyal customers.

Obtaining and retaining a solid and committed network of friends will mean that you must build strong, meaningful relationships with your friends. Fortunately having reliable communication channels such as Facebook, Twitter, Blogs or personal websites make it so much easier to do just that.

By creating a Facebook profile, Facebook group, Facebook Fan Page, a Twitter account etc. you can provide timely, useful and relevant information to your friends. However, you must ensure that the communication process is not only one way and that you are accessible and responsive to their questions and comments.

Be passionate about your business and don't be shy about it. Don't fake it, if you are genuine then others will feel and know it, your enthusiasm will be contagious and soon everyone else will want what you have to offer.

Brand yourself as a leader and distinguish yourself from your competitors. Showcase your uniqueness and always communicate the benefits and value to persons of being in your network, or for obtaining your products/services.

Partner and interact with the movers and shakers in the industry.You will be perceived as being important and this will attract more people to your network. People are more interested in associating with an important person than one who is not.

Show appreciation to your friends, let them know that you are grateful for them just being your friends. This message can be communication through newsletters, emails, free giveaways whatever works best for you. People love to feel and be appreciated, they will likely be more supportive of you and your business if they know this.

Last but not least, ensure that the product/service you are providing meet the needs of the users. The use of the product by the user must be able to immediately translate into tangible or intangible benefits to the user, therefore, providing a positive customer experience. By providing a positive customer experience your friend will be a happy customer. This happy customer will become a loyal customer(fan) who will be more than willing to tell others about the product/service and become a repeat customer himself.

So with any business that you are operating, whether it is an Affiliate or Network Marketing business you must be prepared to convert your customers into loyal customers inorder to have a strong customer base that can sustain your business for the long term.

Tuesday, October 26, 2010

Is it love or just infatuation?

With the unlimited amount of opportunities that exist on the internet and the increasing number of people looking to work from home, it is no wonder why internet marketing continues to grow in popularity. Whether you are into Network or Affiliate Marketing the opportunity to explode your income is endless. So then why is it that only 5% of these marketers are successful? One of the possible reasons for this could very well be that the sole motive for many persons getting involved in the industry is "to get rich quickly".

While it is ok to desire and work towards achieving financial freedom it is equally important to operate a business that you are passionate about and enjoy doing. If you love your business you will stay true to it: you will  stay committed, you will devote adequate time and attention into operating and growing it. Your enthusiasm will be the fuel on which you run and you will stay energized and motivated to achieve success.

If and when you experience difficult downturns in your business you will be better equipped to recommit, reenergize and remotivate yourself to keep moving forward.Those who are only interested in the money will eventually fall by the way side, become demotivated and end up quitting because they realize that they have no real passion or enjoyment for the business.

So when deciding on a home base business ask yourself : Am I choosing a business that I am passionate about or am I just doing it for a pay cheque? Am I doing this because I love it or am I infatuated because I believe that this is a quick and easy way to make some money? as David Sarnoff once said "Nobody can be successful unless he loves his work."

Monday, October 25, 2010

How To Snowball Your Business Using Viral Marketing.

An example of a phenomenally successful viral marketing campaign is that of Hotmail in the late nineties. Hotmail was launched in July 1996 and by February 1999 it grew to 30 million members at an extraordinary rate of a million users every month. For your business to benefit from the snowball effect of Viral Marketing you must take into consideration a number of factors.
These factors are listed below:
  • Consider giving away a FREE valuable product/service to attract attention, e.g. FREE ebook. Make sure it is associated with your brand.
  • Ensure that the product has creditability and the customer experience with and the use of the product is positive. A happy customer will tell others and become a repeat customer.
  • Go with a product that is simple enough so that it is easy to explain and shared with others.
  • There must be a market for the product, it must be useful and relevant.
  • Your product must meet the needs of the targeted user therefore being able to immediately translate into tangible or intangible benefits.
  • Your marketing message must be simple, clearly, unambigious, irresistible and easy to transmit.
  • Utilize your existing communication channels and Social Network Sites, e.g Facebook, Twitter, etc.
  • Utilize additional resources such as Article Directories.
  • The channels that you choose to carry your marketing message must be easy to transfer and replicate: e-mail, website, software download.
  • you must have the ability to scale up your facility to keep pace with the sudden increase in demand.
  • Your message should target individuals ideal for spreading it. Example go with people who are heavily into social networking and are influential.

What is Viral Marketing?

Viral Marketing or Viral Advertising is a marketing technique that is used to spread a message about a person, product, service, company, business, or brand like a virus. Information is communicated from person to person, market to market by simply using your network or customers to penetrate your targeted market on your behalf and bring about an exponential growth and awareness of your product, service, business, company or brand.

Viral Traffic is descibed as the number of people who visit your website after becoming aware of your viral marketing message.

Some of the advantages of viral marketing are:
  • It is relatively inexpensive.
  • The power of leveraging the internet and people is at its best, the beginning only requires a little effort on your part.
  • An increase in targeted traffic to your website for free. 
  • As traffic to your website increases so will your search engine ranking.
  • An increase in the number of prospects and therefore the potential to increase sales.
  • Quick and easy way to build your reputation, brand and positioning yourself as a leader.
  • Relationship building is much easier as potential customers become more trusting and loyal.

Saturday, October 23, 2010

What type of business are you building?

For many persons the opportunity to start and operate their own business would be a dream come through. But how many persons really think about or know the kind of business they want to own? It is very important that you decide from the start whether you want to build a value business or an income business. How many persons really think about this?
Your decision to build an income or value business will greatly depend on what your expectations are for the business and what it is that you hope to achieve from that business. Once you make your decision as to whether you want to build an income stream within your business or build equity then it becomes easier to create a viable plan, set corresponding goals,and create a product/service that supports the type of business that you want to start.

Of the two, an Income Business requires a smaller investment and is faster and easier to establish.You are able to control and minimize your infrastructure and overhead costs as you can get started in your home without the requirement of hiring personnel. In fact all you need to get started is your computer and an internet connection. With lower overhead costs you are able to generate more income in a quicker time period.   
             .
An example of an income business include: Selling your own ebook or becoming involved with an affiliate programme.The focus is usually on building strategic relationships to increase sales as well as to increase the capacity of the business to distribute more products. This type of business is usually done with the intention of earning as much money as possible on a regular basic, creating regular streams of income.
Over time you can automate your system which will give you the opportunity to take time away from the business (e.g. going on a vacation) without having to worry that your income generation will be adversely affected.

However, with an income business it is more risky if you are not diversified. With a single product, the risk is higher, if the product goes bad, becomes outdated or if your competitors come up with superior products, this can significantly damage the reputation of your company or become a major set back for your business.

With an income company you have to keep on being innovative, you have to keep on improving your products,you might need to introduce new products or find ways to reinvent your existing ones. You might have to launch new sites, find new niche markets, impliment new marketing techniques and build new teams.

On the other hand, a  Value Business is seen as an investment with the focus being on building equity in the business overtime.Therefore, the outlook of the company is more long term with a sustainable plan in place. The vision, mission and core value of the company is centered on creating and building the business as an asset. The infrastructure that is put in place will eventually see the business running without the owner.
The decisions that are taken and the manner in which it is operated will support increasing its equity as it is treated more like an investment and less of an income stream.

As the business grows into an asset, its value will increase and so does its goodwill. This asset can later be sold to make you a generous profit. The initial investment and start up capital are usually much higher than that of an income business as you will need to hire workers, spend more time overseeing and managing, purchase equipment etc. So before you start operating a business you need to examine your motives for wanting to start a business, determine what you hope to accomplish from its operation, identify your limitations and then decide what type of business you wish to operate.

Monday, October 18, 2010

FaceBook Fan Page An Exciting Way To Grow Your Business.

If you are looking for new ways of interacting and sharing your messages with your fans, friends and customers, then creating and promoting a Facebook Fan Page is an excellent way to do so.With over 500 million users of Facebook your potential market is almost endless. You just have to know how to reach your target market.

Fan Pages are great for branding yourself or businesses and is a great way to keep the spotlight on you or your business.  With your own personal or business Fan Page the opportunity exist for you to interact with as many of your fans or customers as you want. There is no limit to the number of persons who can connect with you as there is no restriction on the number of persons who can become a Fan of your page. In fact with a fan page you are allowed to exceed Facebook’s personal account amount of 5,000 friend cap.This method of direct marketing can dramatically increase your customer base and you can send updates to an unlimited number of people at the push of a button. 

Every time someone becomes a fan of your page, leave a comments, click on your “like” link, or shares your post, it shows up in that fan’s news feed for all their friends to see. Therefore, this allows your brand to spread virally.

Other reasons for creating a facebook fan page include but are not limited to the fact that:
  • Fan pages are public. Unlike FaceBook Personal Pages, Fan pages get indexed by the search engines.
  • You can send updates to fans. One of the more powerful features is your ability to send updates to fans whenever you want. Its a nice way to send messages about new products, updated websites etc. It's like having your own email list.
  • You can create your own FaceBook URL after 25 followers.
  • Its free,easy to create and low maintenance.
  • There are a number of extra applications that can be added to your Fan Page to better fine tune your fans' experience.
  • Visitor statistics is provided for your personal benefit.
In order to fully maximize the use of your Fan Page and increase your fan base, put links to your page  everywhere that allows you to do so.  Put your like button on your websites, blogs etc. This will make it much easier for persons to find and like your fan page.

As your fan base grows you will realize that via your Fan Page you can drive significant traffic to your website, build meaningful relationships, share useful information, position yourself as a leader and increase your chances of network marketing success.

To become a fan of ours please click LIKE

Sunday, October 17, 2010

What does FHTM say about its MLM system

"You may have also heard the term multilevel marketing (MLM).  MLM is not a type of company or industry. Instead, MLM is a type of compensation plan found in the relationship marketing, direct selling and network marketing industries.  Instead of using a single-level compensation plan, FHTM utilizes a multilevel marketing compensation plan in order to compensate based on a Representative’s product and service sales, as well as the sales made by a Representative’s downline. 

Within the relationship marketing industry you will often hear the terms "downline" and "upline." A downline is comprised of the people a Representative has enrolled in the business, as well as the Representatives they sponsor.  An upline is comprised of the Representatives who have enrolled prior to the new Representative’s enrollment, which includes a Representative’s sponsor.  At FHTM, the earning potential of a Representative is never dictated by who introduced the opportunity to them or by where that person falls in  an upline or downline.  Instead, an FHTM Representative’s earning potential and success depends upon and requires successful sales efforts, hard work, leadership and teamwork.  To that end, by out performing other  Representatives, a new FHTM Representative has the opportunity to earn more than others who have been a part of FHTM longer."

How can Leveraging increase my chance of success in a Network Marketing Company?

If you are looking to start an inexpensive business with an easy and proven business system to implement then you should seriously consider getting involved with a Network Marketing Company.

One way of utilizing the power of leveraging is through a Network Marketing company that is designed to help you earn income from your efforts as well as the efforts of others. Leveraging increases your ability to get your business going faster and making you significant money easier. 

Network marketing is a business model that promotes the distribution of goods and services, through a network of distributors/promoters. Each distributor is compensated for the sales he makes as well as from the sales made by other distributors he introduces to the company. The amount of money the distributor makes depends on the size of his sales network and how active and well trained the members are in his team.

Lets look at an example of a MLM Network Marketing System
FHTM Canada is a Network Marketing Company with a MLM compensation system. To first become a representative you are required to pay a comparitively small fee. You are then encouraged to recruit a number of persons in your downline and promote the goods and services of the company to persons.
You will receive a commission for introducing and bringing people on board and you will also receive residual income from the products and services marketed by the company that persons in your team or downline uses.
Now lets say you conservatively recruit 5 persons and in turn each of these 5 persons individually recruit 5 more for their individual downline, you will receive a commission off each and everyone of these newly recruited persons. This will continue for as much levels as the company allows. So by recruiting only 5 persons you are now able to benefit monetarily from these other 25 person's efforts, this is called Leveraging.

With a good MLM Network Marketing Company, such as FHTM Canada you will be able to leverage your team, their time, efforts and skills. This type of business can be done on a part time or full time basis. If you are able to spend only 10 hours per week in your business by recruiting another 5 persons, who possibly can each spend 10 hours per week as well in the business, will grow your business to have 60 hours invested per week. (5 team members each contributing 10 hours per week equals 50 hours plus your personal 10 hours  makes it 60 hours).

Getting involved with a MLM Network Marketing Company such as FHTM has the advantage of an already existing sysytem with established processes for you and your team members to follow. In leveraging a MLM Network Marketing system you only need to follow and ultilize the system that is already in place, make use of and optimize the training system (cds, website contents, meetings, printed materials, conferences and conference calls etc) and knowledge of leaders in the business.

FHTM allows you to duplicating your efforts and exponentially grow your business and income.The beauty is that this form of leveraging allows you to earn a residual income whether you are working or not. So you can take a vacation and still be earning income.

In a typical Corporate company, the employer and the people at the top are making all the money. The higher you are in the company the more you earn, it is the CEO who is earning off every worker and making all the money. Network Marketing is a business model that empowers everyone with the same kind of leverage as a Corporate CEO.

Wednesday, October 13, 2010

Leveraging The Power Of The Internet For Your Business

Whether you already have an online business or is thinking of working from home via your own affiliate or network marketing business  you must learn how to apply the power of leverage in order to reap the maximum benefits from your business. One sure way of doing this is to leverage the internet, and by that I mean that you should try to utilize all the available resources available on the internet to multiply your efforts and grow your business.
  
As internet marketers and entrepreneurs the WorldWide Web has presented us with numerous channels to explode our income and reach our goals easier and faster. By leveraging the power of the internet we are better able to optimise our operations, minimise our costs and increase your chances of earning greater income.

The internet has no geographic boundaries and information flows instantaneously, efficiently and effectively. You are also able to reach a wider unlimited audience in a shorter time period than a traditional business that markets itself entirely offline. Just imagine having the abilty to reach millions of prospective customers on a daily basis almost instantaneously.
The many channels that exist online to promote your business include the use of:
  • Social Media Marketing Sites, Facebook, Twitter, MySpace
  • Video Sharing Sites like You Tube
  • Community Notice Boards and Classified Online Ads
  • Article Directories like Ezine
  • Article Submission Services
  • Blogs
  • Personal Websites
  • Press Releases
  • Forums
  • SEO-Seach Engine Optimization
Internet marketing in comparison to other forms of marketing is one of the most inexpensive ways to promote your products or services to targeted prospects. You are better able to controll and minimize your costs as you are able to forgo certain overheads by operating from home and don't necessarily need a huge advertising budget to market your business. As a matter of fact there are many free ways of generating traffic to your website.

Other benefits to internet marketing is that it gives you the freedom to choose your own hours, offers many tools to automate and/or out-source certain tasks, provides you the ability to work from anywhere there is a computer and internet connection and enables some of your customers to find you instead of you having to find them. 

So if you have not already started doing so, NOW is the time to start leveraging the power of the internet as it is the smartest and most efficient way of doing business today.The internet today represents one of the most powerful tools currently available to mankind so why not take full advantage?

Sunday, October 10, 2010

Leveraging Your Way To Your Success

Many people equate success with being rich, however, your success is determined not only by your wealth but when you have accomplished what you set out to do. Success is whatever you want it to be and that can be monetary or non monetary.

It is essential to note that successful people have one thing in common, THEY UNDERSTAND AND UTILIZE THE POWER OF LEVERAGE. With Leverage you have the power to do and accomplish more while working less. For further illustration John D. Rockefellow once said “I would rather earn 1% off a 100 people's efforts than 100% of my own efforts.”

Leveraging enables businesses to grow faster and individuals to create wealth faster. Robert Kiyosaki believe that "If you want to be rich, you need to work less and less, and earn more and more. To be able to achieve this, you need to use leverage".  Working multiply jobs at the same time, will not necessarily create financial wealth for you and your family. How often have you heard the same old story of persons believing that if they work harder, work multiple jobs, get a university degree and land that perfect corporate job then they will be able to create wealth? And how many times have you heard that it just did not happen.
Having your very own business and learning how to properly use leverage for your business will enable you to be more successful and wealthy. It is by using leverage, having people and money work for you, and not necessarily working harder that makes people successful and rich. Statistics will tell you 95% of people are working really hard but control only 5% of the wealth while the other 5% of people who know how to leverage their time and efforts control 95% of the wealth. Those 5% of people are wisely applying leverage in their lives and businesses. They know how to make their money work for them, they know how to benefit from the resources of others, they work smarter.

In order to achieve financial independence and a superior lifestyle despite your education, career path and profession you must create leverage, a residual income flow and make money while having that money work for you. Don't just simply exchange your time and talent for an income instead learn to work smarter not harder.

Successful and rich people are those that are constantly searching, learning and utilizing new leveraging opportunities.You won't achieve financial freedom by getting a good job. However you can achieve financial freedom by learning how to leverage your time, money, talents, efforts and life.

So get started HAPPY LEVERAGING!

What is Leveraging?

Leveraging widely defined, in its simpliest form, is using whatever resources that are available, and are not necessarily yours, to maximise your efforts and accomplish your goals. It is the power of doing more and getting more accomplished by doing less.
By using other peoples resources (money or skills) you are able to do more as you work towards fulfilling your goals. If you are into Network Marketing then learning how to leverage is critical to your success and how quickly you achieve that success. As a matter of fact which ever business you are involved in leveraging is key to your success.

Thursday, October 7, 2010

"Branding" Quotes

"Your premium brand had better be delivering something special, or it's not going to get the business."
Warren Buffet

"A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless."
Stephen King, WPP Group, London

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
Daniel J. Boorstin

Products are made in the factory, but brands are created in the mind."
Walter Landor

"A brand should strive to own a word in the mind of the consumer."
Al Reis and Laura Reis
"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment."
Scott Talgo

"Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end."
Edwin Artzt

Build Your Brand Online With Video Marketing

Video Marketing is a promotional approach that many individuals use to publicise themselves, products and services by using short, appealing and educational videos. This has become an extremly popular and effective way for persons to showcase their uniqueness as well as that of their products/service.

Some persons may say that it is the best way to build your online presence and brand because it is a more exciting and interesting way to glab someone's  attention when compared to the more traditional ways.
Video marketing is capable of delivering a compelling message that people will remember if the message is constructed and presented properly.

It is believed that persons can remember twice as much information they watch than what they read and hear combined together. A powerful and popular social website that can be used to effectively promote your videos is YouTube.
YouTube is a free website that allows you to share your video with millions of visitors per day. YouTube is optimized for over 18 different languages that is relevant for almost any market you wish to market in.

When using YouTube to brand yourself your communication with your visitors must be relevant and compelling. Make sure to highlight who you are, what you have to offer and  why persons should watch and listen to you. Be confident, be authoritative about the subject matter and have fun. These short, attractive and educational videos should be uploaded on a regular basis as this will result in persons subscribing to your videos and building lasting relationships.

Personal Branding and Social Media

Why should you use Social Media ?
  
Social media are different ways of social interaction that facilitates communication. There are numerous websites on the internet that allows for social interaction and networking amongst users, these are referred to as Social Media Websites. Examples of such websites that use social media marketing tools are Twitter, LinkedIn, Facebook, MySpace and YouTube.

There are many advantages to persons (or companies) looking to use these websites to build and strengten their brands, such as:
  • They are proven and popular ways for self branding on the internet.
  • They are excellent ways to promote yourself and communicate your brand to millions of people simultaneously.
  • They are excellent for connecting with like minded people, developing relationships and drastically widening your network and customer base.
  • They are inexpensive channels for communicating and interact with others in your network.
  • They may present a variety of business opportunities that you can take advantage of to grow your career.
  • They allow you to express your expertise and rapidly grow your reputation and leadership status.
  • They directly connect with individuals who are motivated and happy to help spread your messages.
  • They give you the opportunity to help others, increase your knowledge base and keep you up-to-date on industry lastest happenings.

Wednesday, October 6, 2010

Personal Branding and the Internet

Having an online presence in itself is an advantage over someone who doesn't. No doubt that a powerful way of building, communicating and maintaining a strong personal brand is by having a strong online presence. However, make sure that you have an abundance of relevant, compelling content about you, your expertise, your product to showcase to interested persons. 
 
There are many channels available on the internet to help you develop your online personal brand and convey your message such as Social networking sites including Facebook,Twitter and MySpace, Personal websites, Blogs , Article posting site, Email newsletters and Forums.
By implementing and utilizing these tools it will become easier for you to attract customers and to stay in contact with them.

Effective Personal Branding Online
  1. Determine your brand: what do you have to offer that is unique.
  2. Formulate your message: a communication that effectively provide information about you and what you  have to offer.
  3. Decide on the channels for communicating your message.This can be both online and offline. Online includes blogs, personal websites and social networking sites.
  4. Fill your blog or websites with useful content that has to do with your brand, your message, what you want others to know about you and  what you have to offer. Be honest and consistent with your content.
  5. Be responsive. Ensure that you answer questions that are left on blogs for you. By being responsive you will build credibility.

How important is personal branding to your success

It is important that you view personal branding as a career advancing tool. By knowing your strenghts and values and being able to communicate these to others you will ensure that your place in the organization or market place is secured.

With the advancement in technology and the internet, the World has become smaller and therefore doing business has become even more competitive than before. When competing with many others offering the same services, products, skills and experience it is very crucial to the success of your career that you are able to stand out as being superior. A strong and solid personal brand will be your competitive edge, this will help to elevate and put you ahead of your competitors. 

A strong and consistent brand will make like minded persons, the movers and shakers in the industry, notice you. As more persons are attracted to you, your network will grow. As your network grows so will opportunities and your business, this will improve your chances of success.

By branding yourself as a leader and someone with authority you will be able to gain trust. As you gain trust from persons you network with or from your customers they will become loyal. Loyal customers will bring you new customers.

As you gain respect, credibility and admiration the demand for your products, services or expertise will increase and so will your success.

Tuesday, October 5, 2010

To Brand or not to Brand Oneself

Personal Branding or self-branding is the process by which you differentiate yourself and career in your respective market place. It is basically the way you market yourself to the World creating an impression of what other people think of you. 

In branding yourself you need to be distinctive and memorable. Know that you have control over how others see you. You can influence their impression of you by your appearance, the way you dress, how you speak, your talents, your passion, how knowledgeable you are, being an expert in your field and being a leader.

Once you have defined yourself and what you want to be known for, find ways to communicate your brand to others. Be honest about how you have defined yourself, the image you have created and make sure you can delive on it.

Employee Appreciation

An Employee Rewards Program sometimes called an Employee Incentive Program is designed to encourage and motivate positive behaviour and attitude from employees. A well structured program will motivate employees to continue to improve their individual performance, to maintain and manage company resources and to work together as a team inorder to satisfy the company's common goals.

An Employee Rewards Program gives recognition to the contribution of employees who are able to successfully reach set targets within the company.This is an effective way for companies to express appreciation and to say "thank you" to well deserving employees. Not only will this program help to build self esteem within the individual worker but it will also go a long way in creating employee loyalty to the company.

A properly designed program will fairly identify and reward desreving employees which in turn will improve employee retention, productivity and ultimately the company's profitability.

A look at Fortune High Tech Marketing Rewards Programs

FHTM recognizes Independent Representatives who are devoted to hard work and teamwork in order
 to see their business succeed.  To that end, they offer additional monetary bonuses regularly and have developed  two programs to further reward the successful sales efforts of their Representatives.

FHTM Leadership Travel Program
FHTM takes great pleasure in offering incredible promotions and contests to Representatives for meeting certain qualifications. One such program is the FHTM Leadership Travel Program.  Qualifying U.S., Canadian or U.K. Representatives earn a vacation to a fabulous destination with a guest.

FHTM Platinum Car Program
This program provide qualifying Representatives with a platinum Lexus. To date over 150 Representatives have been rewarded for their hard work and success with their very own Lexus.

Monday, October 4, 2010

Magazine features on Fortune High Tech Marketing

For the number of persons who are interested in finding addition articles done on Fortune High Tech Marketing I have provided the following. FHTM has been featured in a few US publications as well as had dozens of articles being wriitten on the internet and published on individual websites and article directories.  Below is a list of magazines features on the company, and the month they were issued.  
  • Millionaire Blueprint (January/February 2007)
  • Success from Home (August 2007)
  • Your Business at Home (October 2008)
  • Success from Home (October 2009)
  • American Executive (May 2010)

Sunday, October 3, 2010

Attraction Marketing, fast tracking your online presence

How Do You Build A Strong Presence Online fast tracking your Attraction Marketing Campaign?

Articles
  • With articles you can provide content for your niche market that will directly attract people who are interested in the products and services you are offering.
  • Articles can be used to provide useful content in your newsletter and website.
  • They can also be used for article distribution, a powerful promotional tool for your website.
  • Articles are great for list retention and expansion. Happy readers will pass information on to their friends, this will help to increase your targeted list.

Blogs
  • Question and answer blog posts allow for people to get relevant, reliable and sound advice, leave great ideas and provide useful information.
  • This is great way to present yourself as an authority on a product and create a niche following.
  • Visitors to your blog will become regulars with their own question and answer which will built trust in you.
  • Happy bloggers will also pass information on to their friends about your blog, this will also help to increase your targeted list.


Social  Networking Media
Attraction marketing with social media marketing  is a marriage made in heaven. Once you have properly formulated a powerful compeling message about who you are and the benefits of your product you must now know how to deliver the message. There are many social networking methods that you can use such as Twitter, Facebook, Myspace etc. However, let us take a closer look at one of these examples.

Twitter can be used
  • For sending Press Releases
  • For announcing events
  • For generating traffic to your website or blog
  • For promoting free products: ebooks
  • To  converse with prospects,clients or following
  • To  build relationships with prospects and clients
  • For providing commentary on events as they unfold
  • To  facilitate dialogue with prospects and other people interested in your business, product.


If you have a well thought out marketing system for attracting people to you, then this will do a number of things for you and your business. Some of the things are:  
  • Attracts qualified leads to your business
  • Gives you the chance to build a relationship with your leads
  • Allows you to make money with your leads more than once
  • Is easily duplicated by your leads to do the same thing you are

As I had said before in the previous blog posting  Attraction Marketing is a wise way to grow a business as it is a proven successful marketing technique. While it takes time and knowledge to work it is a very economical way to grow and sustain your business. By having a solid system in place you can achieve an extremely time efficient means of generating leads, so regardless of whichever business you operate Attraction Marketing will be worth exploring.
  

Saturday, October 2, 2010

Attraction Marketing Is Key

Attraction Marketing is the use of marketing techniques to inform and educate potential customers about the benefits of using the product/service before they actually purchase it. Therefore, for individual entreprenuers it is the art of attracting their niche market of customers to them rather than them having to find all of them.

As valuable product information is communicated to potential customers on how the product will be of benefit to them and the more helpful and valuable your information is, the more likely it is that your prospects will convert to becoming actual consumers. 
Attraction Marketing doesn't have to replace your current marketing campaign but should serve to enhance and compliment them.

The keys to Attraction marketing entails:
1. having the right attitude,
2. having people believe in you and your product, in other words become a leader in your respective niche,
3. having the right system in place to lead/attract people to you.

Have the right attitude
Believe in yourself and your potential to be successful. You definitelty need to have a strong positive attitude to survive in any business.  Having a positive attitude is a key component of attraction marketing as people like following positive persons. If you are a negative person and you are always complaining then nobody will want to follow you. In fact the very opposite will happen.

Be a leader
As you learn about selling and positioning yourself as a leader you will attract more persons to you in the process. In order to build your reputation and position yourself as an authority and leader you will need to build trust and you need to be confident. Persons need to know that you are trustworthy and they have to believe in your abilities to deliver. Position yourself as an expert and this in turn will attract prospects. This can be done by providing useful information, ideas, advise, helpful service etc.

Have the right system in place
Many people will tell you and I agree that the power of the internet and the written word to make yourself known is the way to go, but what systems on the internet must you utilize to create that positive image of yourself. I recommend that you create a strong internet presence by making use of resources such as a Websites, SEO content, Article writing, Free products (ebooks, video, audios), Solo Ads, Facebook, Twitter, MySpace, Forums and Blogs to build trust and confidence in you, which in turn develops prospects.


It is very important that you chose wisely the methods that you are going to use to attract your followers. I recommend that you start by writing articles, blogging and making use of social networking sites such as Twitter and Facebook. These are very effective ways of building a strong internet presence which is a critical component of attraction marketing.

Attraction marketing is a wise way to grow a business as it is a proven successful marketing technique. While it takes time and knowledge to work it is a very economical way to grow and sustain your business. By having a solid system in place you can achieve an extremely time efficient means of generating leads, so regardless of which ever business you operate Attraction Marketing will be worth exploring.