How To Snowball Your Business Using Viral Marketing.

An example of a phenomenally successful viral marketing campaign is that of Hotmail in the late nineties. Hotmail was launched in July 1996 and by February 1999 it grew to 30 million members at an extraordinary rate of a million users every month. For your business to benefit from the snowball effect of Viral Marketing you must take into consideration a number of factors.

These factors are listed below:

• Consider giving away a FREE valuable product/service to attract attention, e.g. FREE ebook. Make sure it is associated with your brand.
• Ensure that the product has creditability and the customer experience with and the use of the product is positive. A happy customer will tell others and become a repeat customer.
• Go with a product that is simple enough so that it is easy to explain and shared with others.
• There must be a market for the product, it must be useful and relevant.
• Your product must meet the needs of the targeted user therefore being able to immediately translate into tangible or intangible benefits.
• Your marketing message must be simple, clearly, unambigious, irresistible and easy to transmit.
• Utilize your existing communication channels and Social Network Sites, e.g Facebook, Twitter, etc.
• Utilize additional resources such as Article Directories.
• The channels that you choose to carry your marketing message must be easy to transfer and replicate: e-mail, website, software download.
• you must have the ability to scale up your facility to keep pace with the sudden increase in demand.
• Your message should target individuals ideal for spreading it. Example go with people who are heavily into social networking and are influential.