Relationship Marketing, What Is This?

Wikipedia defines Relationship Marketing as "a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. As a practice, Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.

While Relationship Marketing focuses on attracting and retaining long-term purchasing relationship with customers, Traditional Marketing is company-focused and product-based.

In Relationship Marketing more products are customized to the customers’ preferences. The company will set a price based on the relationship with the customer. Direct marketing to the customer is favoured, thus reducing the role of middlemen and there is  individual communication and dialogue with customers.

For any company or business practicing Relationship Marketing it must do a number of important activities including:

• focus on partners,customers and products.
• put more emphasis on customer retention and growth and not only customer acquisition.
• cultivate cross-functional teams that are multitalented within the organization.
• listening and learning from customer feedback in order to keep up to date with their needs.   
• being willing and able to adapt to the changing needs of the customer. 

FHTM A RELATIONSHIP MARKETING COMPANY

"Relationship marketing is a method of distribution that involves an estimated 59 million people worldwide and is defined as the sale of a consumer product or service, person-to-person, away from a fixed retail location, marketed through independent sales representatives.  Often times the terms “relationship marketing,” “direct selling” and “network marketing” are used interchangeably.  FHTM prefers to utilize the term relationship  marketing because we believe that to be successful in this industry a Representative must focus on building and  maintaining relationships.  Relationship marketing places less focus on creating transactions, instead emphasizing  the relationships the Representative builds, creating a more customer-centric business. "

BENEFITS OF A RELATIONSHIP MARKETING APPROACH:

1. Happy customers will become loyal customers.
2. Loyal customers will become repeat customers.
3. Loyal customers will try new products.
4. The company/business will be viewd as a valuable partner instead of a cost center. Therefore, the  potential for increased revenues.
5. Reduced marketing expenses. Base on studies it is cheaper to retain a customer than to attract a new one.
6. Potential for increased referrals from your clients. Priceless word-of-mouth endorsements from satisfied customers will result in new business at no cost. Loyal customers will recommend the business to others, thus expanding the customer base and profitability.
7. An increasing inventory of positive testimonials.
8. Customers will be willing to pay more for the services/products if there are adjustments in pricing because they are loyal and trust the services/products.
9. Loyal customers will voice their problems with the products/services enabling the company to improve its products/services.
10. The ultimate benefit will be an increase in sales, market share and dominance!

What does Donald Trump and Robert Kiyosaki have to say about Network Marketing?

Hey Everyone,
I though I would share this info with you. Both Robert Kiyosaki and Donald Trump agree that network marketing is a powerful system of business that can transform our lives and make a positive difference to many others!

Donald Trump said: "Network marketing has proven itself to be a viable and rewarding source of income, and the challenges could be just right for you. There have been some remarkable examples of success, and those successes have been earned through diligence, enthusiasm and the right product combined with timing. As with so many issues, there are tangibles and intangibles involved, but success is not a total mystery, and that applies to network marketing, as well."

Robert Kiyosaki said: "Building a B-quadrant business is not an easy task. So you need to ask yourself, "Do I have what it takes? Am I willing to go beyond my comfort zones? Am I willing to be led and willing to learn to lead? Is there a very rich person inside me, ready to come out?" If the answer is yes, start looking for a network marketing business that has a great training program - one that emphasizes education and personal growth."

Robert Kiyosaki's network marketing best-selling book: The Business School for People Who Like Helping People. In his book he said: "Many network marketing companies are really business schools that teach values not found in traditional business schools...values such as the best way to become rich is to teach yourself and other people to become business owners, rather than teach them to be a loyal employee working for the rich."

"My advise to you is to be brave and to take up the challenge of doing something different today."

Characteristics Of A Good Network Marketing Company

Here are some characteristics to look for when deciding to get involved with a Network Marketing Company. Be sure to do your proper research to ensure that you are partnering with a good company.

1. The company has a good reputation
Look for a reputable company that is solid and professional. Seek out a company with a proven track record of integrity and do your proper research before getting involved. 

2.They provide well formulated training and mentorship programs for members
A company will only be as successful as it's members and a good network marketing compnay realizes this. Outstanding support and guidance from leaders and a well formulated training program is essential to the success of the members and ultimately the company.

3.The Products and Services are excellent so that members take great pride in using them and recommending the said products to others, therefore the following criteria must be satisfied.

The products must: Be Relevant, Consumable, Meet the needs of their members, Be of high quality,Be of High value to ensure continuous usage that is necessary for the member to keep on earning income,Be fairly priced,Replenishable which allows repeat business, Have a growing demand.

4. The Commission System is equitable and transparent.
The commission system in place must be fair,transparent,consistent and equitable.It must be structured so that members  can earn higher commissions as the products are used. Residual income is one of the main reasons people get involved with a Network Marketing Company.

5. The company has strong experienced leadership.

6. Full disclosure about the company's ownership, financial strength, mission, ethics, value and products are readily available.

7. The best Network Marketing companies provide its members with a straight forward system that can be duplicated.Look for those companies with cutting edge technology that makes it easy for members to follow, recruit, train, and sell products and services.

8. The company takes pride in HELPING it's members succeed.
Good Network Marketing companies focus on training their members about the company, their products and how to help other people achieve their goals.

FHTM's Vision 2010 Event To Be Held In Calgary, Canada

Hi guys,

FHTM's well anticipated Vision 2010 event will be held in Calgary at the Telus Convention Center  on October 1-2 2010 and is so far generating quite a bit of buzz and excitement. There will be leaders and representatives from all across the United States and Canada. The line up is an excellent powerful one with the owner himself Paul Orberson coming to the event. The lineup includes Shannon Hewitson the director of Canadian Affairs and the top income earner and Presedential Ambassador from the United States, Ruel Morton. Other Presedential Ambassadors from the United.States includes Todd Rowland, Chris Doyle, Steve Jordan, Joel Mcninch and more.National Sales Managers (Ring of Honor members) Jerry Brown and Sheri Winter will be attending.

The Canadian VIP Speakers include the number one income earner in Canada and Presedential Ambassador Gilbert Anderson. National Sales Managers Bonnie Harrison, Theresa Voltner, Shorty Olson, Carmen Palvis are just some of the NSM's from Canada that will be in attendance. Roger McKay (Ring of Honor) will be there. As you can see there will be top class leaders and speakers and its an event not worth missing if you are serious about taking your FHTM business to the next level. You can order your tickets online at http://www.vision2010.ws/. FHTM is really taking off in Canada and if you are not yet on board get on board. As the saying goes TIMING IS KEY.

Growing your FHTM business

Although FHTM Canada presents an excellent opportunity for you to earn some extra income and achieve your financial dreams, there is still a tremendous amount of work and dedication that is needed to be successful. Here are a few ways you can start growing and improving your FHTM business.

Treat your FHTM business like a real business.Put the effort in and eventually you will see results. There is no shortcut to success. Work on your business consistently a few hours each day and watch your business grow.

Make an effort to go way beyond the traditional ways of marketing. FHTM embraces the traditional way of marketing by telling all your friends and family and then inviting them to meetings and hopefully a few will sign on. To be successful you need to learn how to market and generate leads. Make use of the internet, write articles, participate in forums, create facebook groups, make youtube videos, create a blog and start blogging, create a squiddo lens, do press releases, write classified ads, use PPC advertising. These are just some of the ways you can promote your business and reach more persons in a shorter period of time. Remember that pretty soon you won’t have a warm market and you need to continuously generate new leads to be successful in this business.

Stop building and marketing to the wrong list. Making a list of your family and friends and contacting them won’t make you successful. Chances are the majority of them won’t be interested in your opportunity. You have to know how to generate leads and by that I mean you have to know how to find persons who are interested in your opportunity. You have to know how to generate targeted traffic, persons who want what you have to offer.

Set your goals and create a plan to get there. As with any business you have to have a goal and you have to know how you are going to get there. You need to have a list of things  to do each day or each week to achieve your objectives. You need to have a timeline as to when you want to achieve your goals and objectives. Without goals and without a plan to achieve those goals you will accomplish nothing. WRITE YOUR GOALS DOWN!!

FHTM is not a get rich scheme so don’t treat it like one. It will take some time and effort before you start seeing results. Take your time, stay committed, build a solid foundation, learn as much as you can and be patient. Don’t expect to start making money in a few months and then if you don’t you quit. Just keep plugging away and give yourself a few years to see some true results.

Position and establish yourself as an expert in your FHTM business. Learn as much as possible about the company and the products that FHTM represents. You must also know the benefits of using these products so that you can share this with others.

These are just a few things you can start doing to improve your FHTM business.

Why FHTM?

FHTM provides you with an opportunity to own your own business. By owning your own business you can also benefit from the tax advantages of being an entrepreneur.

The cost to get involved with FHTM is relatively inexpensive.

FHTM has been in operation for over 9 years and has grown considerably since then.

FHTM is legally registered in all the countries and cities it operates in.

Founder OF FHTM, Paul Orberson is well known in the network marketing industry and is one of the most successful network marketers of all times.

FHTM represents a wide variety of products and services spanning various industries including telecommunication, travel, health care, and much more.

FHTM partners with Fortune Five companies offering high quality name brand products that people use every day.

FHTM's very generous compensation plan is unmatched in the industry.

By joining FHTM you are joining a company with a proven system that’s already in place.

FHTM allows you to use the power of Leverage (Training others to work for you)

FHTM allows you to earn residual income for life.

FHTM can be done part time or full time and is a legitimate vehicle to financial freedom.

What is FHTM Canada

Fortune Hi-Tech Marketing, Inc. (FHTM) is a direct selling company founded in 2001 by Paul Orberson, a native of Lexington, Kentucky, USA. Paul entered the world of relationship marketing in 1990 as a Marketing Representative with a small start up company which he helped to turn into a multi-billion dollar, publicly traded NYSE Company. After gaining mega success earning over a million dollars each month for more than 2 years, Paul was able to retire before age 40. However, in 2001 he decided to start his own company, Fortune High Tech Marketing (FHTM).

FHTM provides an opportunity to those willing to work hard to achieve their financial goals and life dreams by providing a diverse lineup of competitively priced, exceptional products and services.The company has an experienced management team and offers a diverse range of products from companies which are not tied to a specific industry. FHTM is dedicated to the success of representatives and is headquartered in Lexington Kentucky.

After achieving major success in the United States, FHTM Canada was founded in 2005 and is rapidly gaining momentum in Canada. Countries where FHTM currently operates are United States, Canada, Puerto Rico and the United Kingdom.

Advantages of Network Marketing

• Network marketing allows you to be rewarded based on the amount of work you put in.
• Your income is predictable and you know what you need to do to get promoted and earn a certain income.
• Everybody starts at the bottom and can work themselves to the top.
• A good network marketing company is designed to bring you to the top and is usually more successful the more people it brings to the top.
• It is a system which provides an avenue for you to own your own business.
• You have the chance to earn unlimited residual income.
• There is no limit to growth.
• You can leverage and by that I mean you can train others to work for you.
• It usually cost you much less to get started in a network marketing company than to start your own business.
• It provides an alternative to job security in the form of financial freedom which a lot of persons are looking for today.
• It has always been around and will always be around. In fact it is a growing trend.
• Most Network Marketing companies will invest the time in your education, personal development and building your own business.

What is Network Marketing?

Wikipidea describes Network Marketing as a marketing structure used by some companies as part of their overall marketing strategies. The structure is designed to create a marketing and sales force by compensating promoters of company products not only for the sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a downline of distributors and a hierarchy of multiple levels of compensation.

The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing. Other names for Network Marketing are MLM, Direct Selling and Referral marketing.

Welcome

Let me first of all welcome you to my blog. I hope that we will learn together and share useful information about the network marketing industry that we are all a part of. I was recently introduced to FHTM Canada and believe that its an opportunity worth exploring hence this blog was created to introduce others to the opportunity and for us to share ideas on how to grow our individual businesses. I am looking for like minded individuals who are looking for an opportunity to own and grow their own business whether on a part time or full time basis. Again welcome and feel free to leave your comments.